In a hundred years
the one thing that
remains unchanged
is the taste.

History and Pride of Yoshinoya

Yoshinoya’s roots date back to 1899 when a family-run shop opened in the fish market that existed in Nihonbashi, Chuo-ku, Tokyo. Over 120 years since then, Yoshinoya has worked to hone its capabilities around its motto of providing “tasty, cheap and fast” goods and services.

The phrase “Tasty, cheap and fast” forms the foundation of Yoshinoya’s pride and values that the company has embodied and will embrace in the years to come. On another front, Yoshinoya is aware of the need to respond to changes of the times and customers’ needs to continue to meet their expectations.